SALES SUCCESS MasterClasses™
Accelerating Sales Team Performance & Results
“Nothing is neutral in a client-facing interaction. Read that again!”
~ Molly Sargent
Common Sense Skills Are Not Common Practice…
Research shows that few Trusted Advisors have truly mastered the core skills that earn trust and win business. HOW your clients experience interactions with your Trusted Advisors and Teams informs WHO and WHAT they trust… and the likelihood they’ll do business with you.
Strong client engagement skills and team problem-solving skills are vital for YOUR SUCCESS.
And That Hurts Your Business
of reps report being coached on closing deals, but only
report being coached on long-term relationship skills.
-Zendesk (2023)
Optimize the impact of your learner experience with online convenience, instructor-led coaching, and our “baked in” peer-coaching curriculum, Spinach in the Cookies™.
Our SALES SUCCESS MasterClasses™ Redefine Success
Train Sales Skills. Ingrain Sales Habits.
Proven & Relevant
Award-winning content and tools that align with your business imperatives
Over 40,000 Trusted Advisors and Sales Leaders and counting
Our client collaborations keep us sharp, relevant, and results-focused
Engaging, Hybrid Delivery
Grounded in sound adult learning theory
Extensive experience in what shifts behavior
Combines virtual, in-person, and self-paced “touchpoints”
Leader Involvement
Leader participation shows that the learning is strategic
Leaders as Coaches increase team practice accuracy
Leaders as Color Commentators increase skills relevance
Sales Culture Enhancement
Your teams engage in drama-free, guided, peer-feedback
Peers practice new skills in real-world client situations
Leaders gain a significant, self-sustaining ROI
Four Timeless & Essential MasterClasses
Our SALES SUCCESS™ MasterClasses focus on the key, client-facing moments when your Sales Teams succeed (or fail) to earn trust, build relationships, and close business.
For Accelerating Stellar Team Performance!
MasterClass One for Sales Leaders & Teams
Mastering Authentic Influence™
Designed to help intact, client-facing teams earn client trust, build long-term relationships, and win sustainable business by tapping into nuanced skills that authentically connect you to clients… and set you apart from your competition.
Nuanced Sales Skills for Client-Facing Teams
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⦿ Master nuanced skills inside a consultative selling framework
⦿ Add value and build trust at every moment of every client interaction
⦿ Ask strategic questions that increase credibility and provoke insightful discussion
⦿ Listen at a nuanced level to understand a client’s most authentic buying patterns and needs
⦿ Present rezzzonant, relevant messaging that stands out in a competitive environment
⦿ Comfortably convert client resistance to close short-term sales and win long-term trust
⦿ Give and get feedback as peers to build habits and sustain your training ROI
⦿ Project confidence and competence as an indispensable resource to clients
Craft Compelling Content & Deliver with Confidence
Presenting Yourself & Ideas with Impact™
MasterClass Two for Sales Leaders & Teams
Craft and deliver compelling presentations with credibility and confidence, engage dynamic audiences from one to one hundred, handle tough questions, and influence your audience to take action.
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⦿ Understand the anatomy of a persuasive message–structured, not scripted
⦿ Recognize specific behaviors, techniques and language that contribute to clarity and engagement
⦿ Learn how EQ and BQ (neurology & body language) influence perceptions of your message
⦿Involve audiences with engaging facilitation, Q&A, effective visuals, and sharing the mic
⦿ Craft and practice real-world presentations using new skills
⦿ Give and receive feedback with peers
When you need to surface the best ideas of your expert team, coordinate a plan for client interactions, or get unstuck in a sales process that feels fruitless, the ability of your team to problem-solve collaboratively makes all the difference.
Harnessing The Brilliance of the Team
Dynamic Team Problem-Solving™
MasterClass Three for Sales Leaders & Teams
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⦿ Recognize and appreciate how differences in thinking styles contribute to more creative problem-solving and more sustainable resolutions
⦿ Explore the processes, skills and principles of the Problem-Solving Pathway—from Problem to Plan
⦿ Learn how Emotional Intelligence (EQ) and Gut Sense (BQ) can make (or break) group interactions
⦿ Practice—with feedback—those critical skills needed to fully engage the best thinking of expert resources and teams, and achieve optimal outcomes
⦿ Leverage the talents of the team of internal resources through collaborative, coordinated actions that translate into sales team efficiencies and customer satisfaction
Inspiring & Influencing Excellence… and Results!
Leader as Coach™
MasterClass Four for Sales Leaders & Teams
Getting work done through others requires Sales Leaders to master a multitude of practical skills for coaching, mentoring, and leading in order to positively impact the core performance of their people.
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⦿ Deliver authentic yet affirming coaching and feedback
⦿ Commit to efficient, consistent coaching practices
⦿ Embody and inspire integrity, confidence and persuasiveness
⦿ Move their teams consistently through a pathway for solving problems
⦿ Cultivate a sales culture consistently capable of delivering needed results
⦿ Cultivate a sales culture that fosters diverse thinking while minimizing drama
Can’t Decide Which MasterClass to Choose First?
Our SALES SUCCESS™ Skills Assessment will help you to determine where to begin
How Our SALES SUCCESS MasterClasses™ Work
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Six weeks of self-paced, modular lessons
Course-related e-book from the SALES SUCCESSTM Book Series
Course-related e-workbook
Downloadable tools and resources
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Six virtual Team Coaching Sessions with your MasterCoach (weeks 1-6)
Four virtual Office Hours with your MasterCoach (weeks 7-16)
Private Team Discussion Board monitored by your MasterCoach
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Full-day, in-person seminar for the entire team (~ week 14)
Skill drills, role plays, and Real Deal practice assignments
Debrief and coaching by the MasterCoach and peer-to-peer
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A self-paced, embedded curriculum to involve Leaders as culture influencers
Three coaching sessions for the Leader, 1-1 with your MasterCoach
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Weekly, in-the-field practice assignments, conducted solo and peer-to-peer
The Feedback Contract™ to guide healthy peer feedback
MasterCoach feedback to support accuracy in skills practices
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A self-paced, “baked in” curriculum, Spinach in the Cookies™
To ensure field-based feedback is effective and sustainable
To reinforce The Feedback Contract™ for sustained learning past the classroom
Focus On Skills That Matter
Frequently Asked Questions
SALES SUCCESS MasterClasses™
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Short answer: YES! Think about it this way: in baseball, every player has access to the same equipment — a bat, a ball, a base and a glove – but it’s HOW a player uses that equipment that determines if he wins. Analogously, our SALES SUCCESS MasterMethodTM focuses on habituating common sense skills — the “equipment” of selling — that don’t happen to be common practices. Based on our experience with over 20,000 Trusted Advisors and Sales Leaders of all professional levels, it’s safe to say that the skills and tools of the SALES SUCCESS MasterMethodTM rezzzonate (yup, that spelling is intentional) (learn more) with every level of client-facing professional and leader. In our decades of experience, not much has changed over the years in terms of WHAT skills bring success in client-facing interactions; it’s still the stuff of effective listening, questioning, presenting, overcoming resistance, et cetera. But the difference lay in HOW these skills are nuanced and applied to secure the win. Just like in baseball!
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Immediate Impact, Lifelong Value: Our sales training is designed for practical application. Concepts, resources, and techniques can be put to use right away, offering tangible results. Moreover, they retain their value for a lifetime, ensuring ongoing success and growth.
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The SALES SUCCESS MasterMethodTM is designed with an array of delivery options that flexibly fit your budget and timing requirements, while staying true to the pedagogy of what works in an adult learning journey. We use high-engagement touchpoints — in-person – hybrid (in-person and online) and online — which matches the learner journey with the most cost-effective, sustainable learning with optimal skill adoption and business success. Our library of sales training resources and solutions offers self-paced modules and a community for engaging with peers. Beyond classroom training, we provide in our resource library downloadable tools, assignments, peer-coaching, leader-led tips, and abundant social media content. Visit our Course Overview page to learn more about the options for course delivery.
The SALES SUCCESS MasterMethodTM is designed as a hybrid combination of delivery modalities — self-paced, social, virtual, in-person. Each of these is deployed along the Learning Journey to optimize the impact of the various touchpoints, while also considering factors like: cost, ease of implementation, and ideal engagement of the learner at each point along path. Visit our Course Overview page to learn more about how the MasterMethodTM optimally deploys modalities of learning along the Learning Journey.
Happily, new learning technologies, along with updated standards for compliance, mean we all have more cost effective, efficient and sustainable approaches for delivering high-impact coaching and training to the field! Just so, our MasterMethodTM Learning Journey leverages the best of the best:
Online — Self-paced, modular lessons and a library of downloadable tools and resources can be accessed remotely, asynchronously, and on the learner’s device-of-choice; this modality keeps costs low for teaching core processes and skills, while also enabling learners to choose convenient times to tap in;
Social — A Community of Support and a Community of Practice are key to learning, providing the echo-effect of group Q&A, and affording Peers and Leaders with on-going access to skills modeling, team practice, peer feedback, and collective visibility and accountability;
Virtual — Weekly Team Coaching Sessions and monthly Spotlight Coaching forums invite Trusted Advisors and Leaders to put the SALES SUCCESS concepts into action, and to receive nuanced feedback — from leaders, peers, and a MasterCoach — which ensures that the skills are practiced accurately; hybrid modalities to Our library of sales training resources and solutions offers self-paced modules and a community for engaging with peers. Beyond classroom training, we provide in our resource library downloadable tools, assignments, peer-coaching, leader-led tips, and abundant social media content
In-person — The Head-to-Habit Practice Intensive